Cavaliers Promotions

In watching the recent playoff games between the Cleveland Cavaliers and the Chicago Bulls, the pride of the Cavaliers is evident in the way they promote their products and image. The sponsorship that shows up the most during a home game in Cleveland is the Quicken Loans logo. This is because Quicken Loans sponsor the venue in which the Cavaliers play, Quicken Loans Arena. This logo is seen on the basketball court, on various signs aroung the arena, and the pretzels sold during game are even in the shape of a Q.

The most evident way that the Cavs promote their sponsors via the television is through signage. The signage seen mose often is the advertisements on the side of the scorers' table. These signs most often show the Cavs sponsors, but at times, they also promote the Cav's website or ways to buy playoff tickets.

Having been to Cavs games in the past, I know that the Cavs also sell media guides with information about the team and players. I think this is a great idea because it makes the players seem more real. There is information about where the players grew up, and even random information about their favorite food and favorite type of music. Another way that the team makes their players seem more real is through short interviews that shows up on the scoreboard during time outs. In these interviews, the players answer questions about other players on the team, like "who is the worst singer" and "what is Anderson's worst habit?" Just by doing these things, it makes the fans seem as though they are more in-touch with the players.

You can not watch a Cavs game on TV without seeing the arena full of wine and gold shirts. The Cavaliers fans have a lot of pride for their team and their city. The Cavaliers expand on this fact, and it is evident that their merchandise sales surpass all other sales.