Gymnastics is commonly overlooked as a potential sports team to sponsor. In reality, gymnastics is an excellent choice because of the multiple competitions they enter and how far they travel. Some examples of potential sponsors of a gymnastics team are health food companies, sports apparel companies, radio and television stations who will have exclusive broadcasting rights of all home meets, and even travel companies who will sponsor their trips to meets, if they put their logo on their website or warm ups.
Below is a link to the sponsorship page of the USA Gymnastics team. Their most notable sponsors are AT&T, Adidas, NBC Sports, and Tyson. They are also sponsored by Secret and CoverGirl, companies whose products target teenage girls. This is a positive move for the gymnastics team, since their largest fan base is pre-teen and teenage girls. These brands are recognizable to the girls watching, and when it shows up that the gymnasts use Secret brand deodorant and CoverGirl make-up, then they will want to do the same.
Below is a link to the sponsorship page for the USA Gymnastics team.
http://www.usa-gymnastics.org/aboutus/pages/sponsors.php
About Me
- Destiny Larson
- I am a junior communications major with a strong desire to work in the world of sports public relations. I am a born and raised Dallas Cowboys, Ohio State Buckeyes, and Cincinnati Reds fan. On campus, I am a cheerleader, local and state president of Business Professionals of America, Public Relations officer for Gamma Chi Alpha, and a member of Student Government. I also teach gymnastics at the YMCA. Upon graduating, I hope to work for in the public relations department for a professional sports team.
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